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Whiskey a go go owner12/10/2023 Fowley then contacted Hollywood scenester, Rodney Bingenheimer. Berle would hire music entrepreneur and Runaways manager Kim Fowley to help him run these shows and find these bands. They decided to start hiring unknown bands with a new sound known as punk rock in order to revitalize the club. Valentine didn't give up and decided to contact a longtime friend, Marshall Berle. All this was a failed attempt and the club was losing its fame and success. Valentine then began leasing the club to businessmen from the east who promoted sex-themed shows and comedy nights. To keep up with the times, the owner Valentine then decided to try to convert the club into a disco. The economy also affected the Whisky with inflation at this time made it hard to keep ticket prices down. At this point, most of the big acts that the club had previously hired had become big arena bands going on world tours, making the clubs their last choice. The club was a big success until the mid-70's. Fields, and Douglas Fairbanks were just a few celebrities to have attended the club. Not only musicians were found there, but famous people in general. Robinson even wrote the hit "Going to a go-go" after his experience of performing at the club. The club also integrated many other acts such as The Temptations, The Four Tops, and even Smokey Robinson. Many other bands also contributed to the club such as the Beatles, The Yardbirds, Led Zepplin, Jimi Hendrix, and Janis Joplin who was there and had her last drink at the Whisky the night before her death. The band was a big act at the club till this point. The controversy behind the song's meaning was that it indicates not only the acceptance but the embracement of death. The Doors were fired on August 21st, 1966 after vocalist Jim Morrison had missed the first half of the set and the second half they had performed their controversial hit "the end". ![]() The club truly began to prosper in 1965 when they allowed the Doors to perform on their stage, along with such acts as Johnny Rivers, Buffalo Springfield, Love, Them and many others. This club became one of the biggest hotspots during the 1960s, and is known as to many as one of America's first real discotheques. This form of entertainment became a trend in many nightclubs around the US. The girls who would perform this dancing inside these booths would become what is known as go-go dancers. The night of its opening, a female DJ by the name of Joanie Labine was in a booth suspended above the stage dancing while playing the music in between Johnny Rivers sets. Johnny Rivers was the first act to perform at what would be one of the most notorious nightclubs in LA. ![]() The club was formed by Elmer Valentine, Mario Maglieri, and Phil Tanzini. ![]() The "e" in Whisky is missing due to Los Angeles city zoning laws that did not allow clubs to be named after any alcohol. The Whisky a Go-Go opened its doors to the nightlife music scene goers on Sunset Strip in Los Angeles, California on January 14th, 1964.
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